Crexendo, Inc. announced a partnership with AppDirect on February 25, 2026, that will allow AppDirect’s extensive advisor and reseller ecosystem to source and deliver Crexendo’s cloud communications solutions, including voice, video, contact center, and managed IT services.
The collaboration leverages AppDirect’s marketplace, which serves more than 1,000 technology providers, 14,000 advisors, and 16 million subscribers. Through the partnership, AppDirect’s advisors will be able to quote, provision, and manage Crexendo’s NetSapiens platform, enabling Crexendo to reach new customers across the United States without building a direct sales force.
Strategically, the deal expands Crexendo’s national distribution footprint and accelerates go‑to‑market execution. By integrating its NetSapiens platform into AppDirect’s marketplace, Crexendo can increase channel sales velocity and reduce customer acquisition costs, positioning the company to capture additional market share from legacy platforms and competitors in the UCaaS space.
The partnership follows a series of recent strategic moves, including the launch of the Crexendo Marketplace on February 10, the release of the CAIRO AI receptionist on January 14, and a licensing agreement with Altigen Technologies on January 29. Crexendo’s Q4 2025 results are scheduled for release on March 3, 2026, providing further context for the company’s growth trajectory.
Management emphasized the significance of the partnership: "This partnership represents another important step in expanding Crexendo’s distribution strategy and reinforcing our long‑term growth initiatives," said Jeff Korn, Chairman and CEO. "We are excited to partner with AppDirect and look forward to a successful partnership," added Theresa Weitzel, Director of Channel Sales. Jason DiFulvio, AVP Channel Sales for AppDirect, noted, "Partnering with Crexendo allows our advisors to deliver a robust, cloud‑based communications platform that meets the evolving needs of today’s businesses. Crexendo’s technology, combined with our advisor ecosystem, creates a strong opportunity to drive customer success and mutual growth."
The partnership is expected to enhance Crexendo’s competitive position by tapping into AppDirect’s broad reseller base, reducing customer acquisition costs, and accelerating revenue growth from its software solutions segment. It aligns with Crexendo’s focus on channel expansion and cost transformation, positioning the company to capture additional market share in a rapidly growing UCaaS market.
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