Caesars Entertainment Opens First Retail Sportsbook at The Resort at Summerlin, Expanding Omnichannel Presence

CZR
March 04, 2026

On March 3, 2026, Caesars Entertainment opened its first retail Caesars Race & Sportsbook at The Resort at Summerlin, a 6,000‑square‑foot venue that adds a physical betting presence to the company’s expanding footprint in the western Las Vegas Valley.

The sportsbook showcases a new video wall and a planned 360‑degree LED display, and it houses twenty self‑service betting kiosks that mirror the options available on the Caesars Sportsbook mobile app. Guests can register for the app on site and, for the first time at a Caesars location, make cash deposits and withdrawals in person.

The opening is part of Caesars’ broader omnichannel strategy, which has seen the digital segment grow to a record $1.4 billion in net revenue and $85 million in EBITDA in Q4 2025. The new retail location is intended to capture the growing local sports‑betting market in Summerlin and to deepen customer engagement by blending digital convenience with an in‑person experience.

Eric Hession, president of Caesars Digital, said, “Opening Caesars Race & Sportsbook at The Resort at Summerlin is a significant milestone for our brand in Las Vegas. This location allows us to better serve sports fans in the Summerlin community with a retail and mobile experience that reflects the quality, depth and innovation that define Caesars Sportsbook.” Michelle McHugh, vice president and general manager of The Resort at Summerlin, added, “Our guests have been asking for this, and we’re proud to officially open Caesars Race & Sportsbook as part of the continued evolution of The Resort at Summerlin. As the first Caesars Race & Sportsbook in Summerlin, this opening underscores the strength of our market, and we’re excited to offer an experience that resonates with locals and visitors alike.”

The new sportsbook complements Caesars’ recent Q4 2025 results, which showed net revenues of $2.9 billion and a GAAP net loss of $250 million, while the digital segment continued to drive growth. By adding a physical betting venue, Caesars aims to leverage its strong brand and loyalty program to attract new customers and increase wagering volume, positioning the company to capture a larger share of the competitive Las Vegas betting market.

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