DoorDash announced a partnership with Hibbett, Inc. on January 22 2026, adding Hibbett’s inventory of athletic footwear, apparel, and accessories to its on‑demand delivery platform. The deal brings over 1,000 U.S. stores’ worth of inventory, including Nike, Jordan, adidas, and New Balance, into the DoorDash marketplace.
The partnership is part of DoorDash’s broader strategy to move beyond food delivery into other retail categories. In Q3 2025, DoorDash generated $3.4 billion in revenue, up 27% year‑over‑year, and reported Adjusted EBITDA of $754 million, a 41% increase from the prior year. The company’s growth trajectory suggests it has the scale and logistics capacity to absorb a new vertical without eroding margins.
For Hibbett, the alliance offers access to DoorDash’s nationwide delivery network and a large customer base that extends beyond its brick‑and‑mortar footprint. Hibbett, which operates more than 1,000 specialty stores across 36 states and was acquired by JD Sports Fashion plc, is positioning the partnership as a way to accelerate e‑commerce growth ahead of its 80th anniversary in 2025.
DoorDash’s VP of New Verticals, Fuad Hannon, said the collaboration “expands convenient, on‑demand access to the apparel and footwear consumers rely on, especially in communities where Hibbett has a strong local presence.” Hibbett’s CIO Bill Quinn added that DoorDash is a “natural partner” that shares a focus on making everyday shopping easier and faster, and that the partnership will simplify the path from checkout to doorstep.
The deal is expected to generate incremental order volume for DoorDash and provide Hibbett with a new channel to reach customers who prefer home delivery. While the partnership does not yet have a direct impact on DoorDash’s current quarterly guidance, it signals the company’s confidence in scaling its retail footprint and diversifying revenue streams beyond the restaurant sector.
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