DDC Enterprise Limited added 200 BTC to its treasury on January 22 2026, bringing its total Bitcoin holdings to 1,583 BTC. The purchase was part of the company’s structured Bitcoin treasury program that began in May 2025.
The acquisition was executed when Bitcoin traded around $90,000, valuing the new 200 BTC at roughly $18 million and the entire 1,583 BTC portfolio at about $142.5 million. The 200 BTC addition represents a 16 % increase over the 1,383 BTC that the company held earlier in the month.
Founder and CEO Norma Chu said the move reflects DDC’s disciplined, long‑term approach to building a world‑class Bitcoin treasury. She noted that the company had set a target of 10,000 BTC by the end of 2025, a goal that was reached in the previous year and is now a historical milestone rather than a current objective.
DDC’s dual‑business model combines its core Asian food platform with a growing digital‑asset treasury. While the food segment has faced negative profitability and declining revenue, the company’s Bitcoin strategy is intended to serve as a hedge against macroeconomic uncertainty and to provide a high‑return reserve asset.
The purchase underscores DDC’s commitment to disciplined accumulation and risk oversight, even as it navigates headwinds in its traditional business. The company’s continued investment in Bitcoin signals confidence in the long‑term value of the asset and its role in the broader treasury strategy.
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