Disney announced that Ajay Arora, the senior vice president of product management and engineering, will leave the company on April 30 after nearly five years of service. Arora, who previously held product leadership roles at Netflix and Audible, has decided to pursue a new opportunity, as noted in a memo from product and tech chief Adam Smith.
The memo also outlined a reorganization of Disney’s streaming commerce, data, and identity functions. The Commerce & Identity Product group will be integrated into the broader product management team, while the Data Product & Engineering group will move under the advertising platform executive Tony Donohoe. This shift is intended to tighten the alignment of commerce, data, and identity work with Disney’s broader streaming strategy, positioning the digital core of fan engagement for the coming year.
Smith emphasized that the reorganization “takes the opportunity to integrate Commerce, Data and Identity more tightly into the organizational structures driving our products and businesses.” He added that “as we work to make DTC the digital centerpiece of Disney’s relationship with fans, we will move the Commerce and Identity teams to join our Product Management team and DTC Streaming Alliance.” The move also brings data capabilities closer to Disney’s advertising and monetization infrastructure, with Donohoe’s team expected to work more closely with the ad platform to leverage first‑party data and improve measurement.
The reorganization reflects Disney’s broader strategy to make streaming the digital centerpiece of its fan engagement, focusing on profitability, ad‑supported tiers, and the use of first‑party data. It is part of a larger entertainment‑division restructuring announced in March 2026 that consolidated film, television, streaming, and gaming under a single leadership structure. The changes are expected to enhance Disney’s ability to monetize its streaming services and compete more effectively in a crowded market.
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