Disney announced that it will eliminate up to 1,000 positions in the coming weeks, with the majority of the layoffs coming from its marketing division. The move is part of a broader cost‑cutting initiative that began under former CEO Bob Iger and is now being carried forward by new CEO Josh D’Amaro.
The layoffs are a continuation of a restructuring effort that has already removed more than 8,000 jobs since 2022. D’Amaro, who assumed the CEO role on March 18, is steering the company toward greater operational efficiency and financial flexibility.
The marketing team, which was consolidated in January under Chief Marketing and Brand Officer Asad Ayaz as part of “Project Imagine,” will be the primary target. The unified team spans Disney’s entertainment, experiences, and sports units, and the cuts will affect roles across these functions.
Disney said the layoffs will take place in the coming weeks, but did not disclose exact dates or severance details. The decision reflects the company’s focus on improving profitability amid declining box‑office revenue and heightened competition in the streaming market.
Disney’s Q1 2026 earnings beat expectations, with earnings per share of $1.63 versus the $1.57 forecast, driven largely by strong performance in the experiences segment. The company’s continued emphasis on cost discipline underpins the decision to cut jobs.
The layoffs are among the first major personnel moves under D’Amaro, signaling his approach to streamline operations and maintain financial flexibility as Disney navigates a challenging media landscape.
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