DraftKings Inc. announced today that it will launch a new super‑app, “DraftKings Sports & Casino,” aimed at consolidating its sportsbook, iGaming, and prediction‑market offerings into a single platform. The company said the move is part of a broader growth strategy that targets a $55‑$80 billion industry gross‑revenue opportunity by 2030.
The announcement, made on March 2, 2026, also highlighted the company’s plan to increase AI deployment across the platform to drive operational efficiency and leverage. DraftKings expects the super‑app to accelerate customer acquisition, deepen engagement, and unlock new revenue streams from its expanding iGaming and prediction‑market segments.
This strategic shift represents a material change in DraftKings’ product roadmap and market positioning, marking a significant step toward transforming the company from a volume‑centric sportsbook operator into a high‑margin, multi‑vertical digital gaming ecosystem.
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