Douglas Elliman Expands Luxury Portfolio with Launch of Elliman Yachts

DOUG
March 27, 2026

Douglas Elliman launched Elliman Yachts, a new service offering yacht acquisition advisory, brokerage, and bespoke charter services, in partnership with Royal Yacht International. The launch coincides with the Palm Beach International Boat Show, giving the company exposure to affluent buyers in Florida’s premier coastal market.

The move expands Elliman’s high‑touch luxury services—sports & entertainment, equestrian, estate & trust—into the yachting arena. The global luxury yacht market is projected to nearly double from $11 billion in 2025 to over $22 billion by 2035, according to multiple industry forecasts. The partnership with Royal Yacht International provides the expertise needed to serve ultra‑high‑net‑worth clients who own waterfront homes and seek integrated luxury experiences across land and sea.

Elliman’s Q4 2025 results show a strong financial foundation for the new venture. Revenue rose to $245.4 million, up 1.0 % from $243.3 million in Q4 2024, while net income climbed to $68.6 million from a $6.0 million loss the previous year. Gross transaction value reached $9.6 billion, up from $8.8 billion, and the average transaction price increased to $1.84 million. The company’s development‑marketing pipeline remains robust at $25.5 billion, underscoring the capacity to support new business lines.

CEO Michael S. Liebowitz said, "Elliman Yachts reflects how today's ultra‑high‑net‑worth clients actually live — across waterfront homes, global destinations, and on the water. This offering will allow us to add meaningful value in a category where guidance, discretion, and insight truly matter." The quote highlights the firm’s focus on discretion and personalized service, core strengths that will carry over into the yachting market.

By adding yacht brokerage, Elliman can generate additional commission revenue and deepen relationships with existing clients, creating cross‑selling opportunities for real‑estate and mortgage services. The launch also diversifies the company’s revenue base beyond traditional brokerage, aligning with its strategy to capture a larger share of affluent spend in high‑margin luxury transactions.

The launch represents a significant operational milestone for Douglas Elliman, positioning the firm as a comprehensive luxury lifestyle provider and reinforcing its competitive moat in the high‑net‑worth segment.

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