Klarna and eBay announced that the embedded resale integration will now be available in Australia, Belgium, Canada, Ireland, Poland, and Switzerland, extending the partnership beyond the U.S. and U.K. The move allows eBay sellers in those markets to list items directly from the Klarna app with pre‑filled product images, descriptions, and details, while buyers can complete purchases through Klarna’s checkout flow without leaving eBay.
The integration streamlines the seller experience by eliminating the need to manually enter listing information and by automatically populating key fields from the original purchase data. For buyers, the expansion means they can purchase pre‑owned items with Klarna’s flexible payment options—pay later, pay in installments, or pay in full—directly within the eBay checkout, reducing friction and encouraging repeat purchases of secondhand goods.
Klarna’s resale feature has already generated over one million eBay listings in the U.S. and U.K. since its launch in December 2024, and the partnership has benefited from strong engagement in automotive parts, accessories, and fashion categories. The expansion aligns with eBay’s Recommerce Report, which found that nearly nine in ten consumers plan to maintain or increase their secondhand spending, and it taps into a broader consumer shift toward sustainable shopping.
Management emphasized the strategic importance of the expansion. David Sykes, Chief Commercial Officer at Klarna, said, "Resale is no longer a niche behavior – it’s becoming a core part of how people shop and manage their money. Expanding to six new markets reflects strong consumer adoption and our belief that circular commerce should be effortless, scalable, and built into everyday purchases." Avritti Khandurie Mittal, VP of Product at eBay Services, added, "By connecting Klarna’s resell experience directly to eBay’s global marketplace, we’re helping high‑quality pre‑loved items find new homes faster."
The move also represents a significant geographic growth for eBay, which operates in over 190 markets and recorded $75 billion in gross merchandise volume in 2024. Klarna, a global digital bank with 118 million active users and 3.4 million daily transactions, is extending its footprint into key English‑speaking and European markets, positioning both companies to capture the growing recommerce opportunity and reinforce their commitment to circular commerce.
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