Equifax and Ataeva have introduced the Ataeva Product Suite, a diagnostic toolkit that merges Ataeva’s Total Annual Plastic Spend (TAPS) and Card Yield Metrics (CYM) with Equifax’s extensive consumer credit data. The suite delivers more than 100 FCRA‑regulated attributes and up to 12 months of trended data, enabling lenders to assess customer value and optimize portfolio performance with greater precision.
The integration of TAPS and CYM provides financial institutions with proprietary metrics that identify high‑value customers and low‑risk revolvers. By leveraging trended data, the suite offers a dynamic view of consumer spending and repayment behavior, surpassing the static insights of traditional credit scores.
This partnership is a key component of Equifax’s broader cloud and AI transformation, expanding its data assets and analytics capabilities. The new suite strengthens Equifax’s portfolio‑optimization offerings and deepens its presence in the credit‑services market, positioning the company to deliver higher‑quality risk insights and drive profitable growth for its financial‑institution customers.
Harald Schneider, Global Chief Data & Analytics Officer at Equifax, said, "This partnership is driving sustainable value for our financial institution customers. By integrating these predictive attributes, we are empowering financial services to create a highly personalized, profitable and compliant strategy across every phase of the customer lifecycle—from acquisition pre‑screening to proactive, data‑driven retention. This capability elevates the industry standard for risk assessment and portfolio optimization." Ajay Pillai, Co‑Founder of Ataeva, added, "By combining Ataeva's advanced analytics with the differentiated data assets provided by Equifax, we are helping to solve the market's core inefficiency in prospect valuation. The Ataeva Product Suite helps give issuers the proprietary metrics to accurately identify true revenue potential and build highly profitable portfolios of low‑risk revolvers and high spenders."
The suite’s ability to blend advanced analytics with comprehensive credit data equips lenders to refine customer segmentation, improve underwriting accuracy, and enhance portfolio profitability. By providing a richer, trend‑based perspective on consumer behavior, the partnership supports more informed risk management and strategic portfolio decisions, reinforcing Equifax’s competitive position in the evolving credit‑services landscape.
The content on EveryTicker is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.