Estée Lauder Companies Inc. (EL) announced that it will acquire the remaining 51 % of Forest Essentials, the Indian luxury Ayurveda brand in which it previously held a 49 % stake. The deal will give EL full ownership of a brand that operates nearly 200 freestanding stores across India and is known for premium, sustainably sourced skin‑care products.
The acquisition is a key element of EL’s “Beauty Reimagined” strategy, positioning the company to deepen its presence in high‑growth emerging markets. By taking full control of Forest Essentials, EL will be able to integrate the brand’s heritage‑driven product line and retail footprint into its global operations, while expanding its channel mix and strengthening its foothold in India, the company’s largest emerging‑market exposure.
Financial terms of the transaction were not disclosed, and the deal is expected to close in the second half of 2026. The announcement confirms EL’s commitment to building a portfolio of premium, high‑margin brands that resonate with evolving consumer preferences.
Forest Essentials has built a strong brand equity around Ayurvedic ingredients and traditional wellness practices, and its presence in India aligns with the country’s growing demand for premium, natural beauty products. The acquisition is expected to enhance EL’s competitive positioning in the region and support its broader growth objectives.
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