Expedia Group has broadened its relationship with affirm, making the BNPL service the sole provider of installment options for lodging and package bookings across its flagship brands—Expedia, Hotels.com and Vrbo—in the United States, with a rollout to Canadian travelers on select properties slated for the coming weeks.
The new arrangement gives U.S. travelers real‑time approval decisions and the ability to choose customized monthly payment plans of up to 24 months. Three‑ and six‑month plans carry 0% APR in the U.S., while Canadian customers will enjoy no‑interest options. By embedding affirm’s payment flow directly into the checkout experience, Expedia aims to lift conversion rates, increase average order value, and boost customer confidence in high‑price trips.
Jing Yang, Vice President of Global Payments at Expedia, said the expansion “gives more people the flexibility to plan their memorable adventures and choose payment options that work best for them.” The move is part of Expedia’s broader strategy to embed technology‑enabled payment flexibility into its booking engine, a tactic that has already helped the company improve its conversion metrics in other growth initiatives.
Expedia’s Q4 2025 results—released on February 12, 2026—showed revenue of $4.41 billion and earnings per share of $7.57, both above analyst expectations. The partnership builds on that strong performance, positioning Expedia to capture a larger share of the growing BNPL market and to differentiate its booking experience from competitors.
Affirm, meanwhile, reported a net income of $80.69 million in Q1 2026, reversing a loss from the prior year and achieving GAAP profitability in the last quarter of 2025. Revenue rose 33.6% to $933 million, and the company’s expanding merchant network now includes major players such as Amazon, Costco and SeatGeek. The exclusive deal with Expedia adds a high‑volume travel channel to affirm’s portfolio, reinforcing its market position.
The partnership places Expedia ahead of rivals that are still exploring or have limited BNPL offerings. Pat Suh, Senior Vice President of Revenue at affirm, noted that travelers increasingly consider payment options alongside destination choices when planning trips. By securing exclusivity, Expedia can capture early‑stage demand and potentially drive higher booking volumes while improving customer acquisition cost efficiency.
Overall, the expanded partnership is expected to accelerate booking growth, enhance customer experience, and support Expedia’s technology‑enabled expansion strategy. The deal signals confidence from both companies in the long‑term viability of BNPL as a growth lever in the travel industry.
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