eXp Realty, a cloud‑based brokerage arm of eXp World Holdings, announced on March 18 2026 that starting April 15 agents can syndicate “Coming Soon” listings to three major national portals—Realtor.com, Homes.com, and ComeHome.com—on a non‑exclusive basis.
The syndication is enabled through Zenlist, a third‑party distribution platform that allows agents to share key property details and photos during the approved coming‑soon period while remaining compliant with local MLS rules. By extending pre‑market visibility to these high‑traffic sites, eXp aims to give sellers a broader audience and help agents generate early demand for their listings.
Realtor.com averages 62 million unique users per month in Q4 2025, and the Homes.com Network attracted 108 million monthly unique visitors for the year ended December 31 2025. The move aligns with a growing trend of pre‑market syndication, following Zillow’s “Zillow Preview” launch on March 17 2026 and Compass’s partnership with Redfin earlier in the year.
The non‑exclusive approach differentiates eXp from competitors that tie to a single portal. It supports eXp’s AI‑driven ecosystem and aims to generate early demand, broaden seller exposure, and enhance agent productivity. CEO Leo Pareja emphasized that expanding visibility while maintaining MLS compliance is key to an open marketplace: “If a home is being marketed to the public, consumers deserve the opportunity to see it. Our role as an industry is to create the most open and efficient marketplace possible for buyers and sellers.”
eXp World Holdings reported Q4 2025 revenue of $1.2 billion, up from Q4 2024, and full‑year 2025 revenue of $4.8 billion, a 4% increase from 2024. The company faces margin compression and operating losses in 2025 due to technology, events, and legal expenses, but the new syndication feature is part of its strategy to strengthen agent tools and capture market share.
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