eXp World Holdings, Inc. (EXPI) has added a high‑producing real‑estate team to its cloud‑based brokerage platform. The company announced that veteran agent Sonia Orozco, a former RE/MAX franchise owner, will lead The Luxe Group, a 14‑member team that generated more than $48 million in sales volume in 2025. The move expands eXp’s agent network and adds significant transaction volume to the company’s portfolio.
eXp’s model relies on a low‑overhead, technology‑driven brokerage that offers agents competitive commission structures, revenue‑share opportunities, and equity ownership. By recruiting top performers like Orozco, eXp seeks to accelerate growth, deepen its domestic and international market share, and reinforce its competitive position against legacy brokerages and other tech‑enabled platforms.
CEO Leo Pareja said, "Sonia's decision reflects what many top‑producing agents and teams are recognizing across this industry: the future belongs to those who are willing to evolve." He added, "She has already built an extraordinary business, and we are proud to welcome Sonia and The Luxe Group to eXp as they position themselves for even greater scale, innovation, and opportunity." Orozco noted, "When I started looking into other brokerages, there was just nothing else, in my opinion, that matched what eXp had to offer."
eXp reported revenue of $954.9 million in Q1 2025 and $1.19 billion in Q4 2025, both accompanied by net losses of $11.0 million and $12.9 million respectively. The addition of a team with $48 million in 2025 sales volume represents a meaningful boost to the company’s transaction pipeline and could help offset the ongoing net loss trend while supporting future revenue growth.
The move reflects a broader industry trend in which established agents and teams are shifting from legacy brands to tech‑enabled brokerages that offer scalable platforms and equity incentives. By bringing The Luxe Group into its ecosystem, eXp strengthens its agent‑centric strategy and positions itself to capture a larger share of the U.S. residential real‑estate market.
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