eXp World Holdings announced the creation of eXp New Homes, a dedicated division of its brokerage arm, eXp Realty. The new unit will equip agents with training, certifications, and a global network to sell new‑construction properties ranging from boutique urban builds to large‑scale master‑planned communities.
"The launch is a strategic response to the evolving needs of the new construction sector, where precision and partnership are the ultimate currencies," said Leo Pareja, CEO of eXp Realty. He added that the division will empower agents to become "strategic new home sales partners" through builder‑specific training, specialized certifications, and a powerful global network.
The announcement comes on the heels of eXp’s Q4 2025 results, which showed a 4% revenue increase to $4.8 billion and a net loss of $22.7 million. The revenue growth was driven by strong demand in core brokerage segments, while the loss reflected higher operating expenses and investment in new initiatives, including the new homes division.
The new‑construction market in 2026 is characterized by builder incentives such as closing‑cost contributions and interest‑rate buydowns, and a focus on energy‑efficiency and personalization. However, overall new‑home starts are projected to be the weakest since before the pandemic, creating a mixed environment where agents need specialized skills to capture higher‑margin sales.
eXp’s launch of a new‑homes division fits into a broader specialization strategy that has already seen the creation of a Land & Ranch division in May 2025 and a Sports & Entertainment division in October 2025. By adding a focused new‑homes platform, eXp aims to broaden its product offering, deepen agent engagement, and tap a high‑growth segment of the real‑estate market, positioning the company for long‑term revenue diversification.
The move signals eXp’s intent to capture higher‑margin opportunities in a market where builders are seeking partners who can navigate complex incentives and evolving buyer preferences. It also reflects the company’s broader strategy of expanding agent capabilities through niche expertise, which could enhance agent retention and drive future revenue growth.
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