Ford has announced a new mid‑size electric pickup that will be built on its Universal EV Platform and will enter production in 2027. The vehicle will feature a 48‑volt electrical architecture that powers accessories and reduces wiring weight, and Ford has set a target price of roughly $30,000 to appeal to the affordable commuter segment.
The 48‑volt system is part of a broader effort to lower costs and improve efficiency. In addition to the high‑voltage battery, the truck will use a lithium‑iron‑phosphate (LFP) battery pack, which is cheaper and more durable than nickel‑manganese‑cobalt (NMC) cells. The combination of a 48‑volt architecture and LFP chemistry is expected to cut manufacturing costs and increase interior space by reducing the weight of power‑distribution components.
Ford’s shift toward a low‑cost, high‑volume electric truck reflects a strategic pivot away from the more expensive F‑150 Lightning. The company has stated that it aims to achieve profitability in its EV division by 2029, and the new pickup is a key part of that plan. By focusing on a $30,000 price point, Ford hopes to capture a larger share of the growing electric‑truck market and to “bend the cost curve” for future models.
The new pickup will compete directly with Tesla’s Cybertruck and a wave of lower‑priced Chinese electric trucks. Market demand for affordable electric pickups is rising, and Ford’s entry is expected to intensify competition in the segment. The company’s emphasis on affordability and efficiency is designed to give it a competitive edge in a market that is increasingly price sensitive.
"One of Ford’s most audacious projects," said CEO Jim Farley, adding that the Universal EV Platform and the new mid‑size electric pickup are a critical step in democratizing EV access, akin to the Model T.
The announcement signals a significant shift in Ford’s EV strategy. By launching a mid‑size electric pickup at a target price of $30,000, Ford is positioning itself to drive volume, reduce per‑unit costs, and move its EV division toward profitability. The move also underscores the company’s commitment to expanding its affordable EV lineup and to competing more aggressively in the electric‑truck market.
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