Fold Holdings announced the launch of its Bitcoin Bonus Program, a B2B platform that lets employers issue recurring bitcoin bonuses to employees without changing payroll systems or taking on custody responsibilities. The program automatically converts USD bonus amounts into bitcoin, manages custody, administers vesting, and delivers the bitcoin to employees through the Fold app, positioning the offering as a retention tool that turns traditional cash bonuses into a long‑term asset.
The platform is already in use by partners such as Steak ’n Shake, which employs more than 10,000 workers, and Simple Mining, a bitcoin‑mining hosting company that rewards its salaried staff with bitcoin tied to tenure. These early adopters demonstrate the program’s appeal across both high‑volume quick‑service restaurants and technology‑heavy mining operations, underscoring Fold’s intent to broaden its addressable market to include QSR chains, retail, service industries, and tech firms.
Fold’s launch comes after a challenging fiscal year. In the fourth quarter of 2025, the company reported revenue of $9.1 million, up 8% year‑over‑year, and a full‑year revenue of $31.8 million, a 34% increase. However, operating losses widened to $27.7 million and adjusted EBITDA fell to $17.2 million, reflecting the company’s continued investment in growth and the volatility of the bitcoin market. The new B2B offering is therefore a strategic move to diversify revenue streams and create more predictable, subscription‑style income.
Will Reeves, Fold’s CEO, said the program was launched to fill a gap in the market: “We launched our Bitcoin Bonus Program because we saw a gap that no one was filling. An employer‑grade bonus vehicle that is differentiated enough to matter, accessible enough for every employee, and operationally simple enough that HR and Finance don’t need to become bitcoin experts.” The statement highlights the company’s focus on ease of adoption and its belief that bitcoin‑based incentives can strengthen employee retention.
The launch signals a broader strategic pivot for Fold. By extending its Fold Business platform to include payroll, corporate treasury management, corporate cards, and other enterprise financial tools, the company aims to build a comprehensive bitcoin‑native ecosystem. While the company’s recent earnings reflected operating losses, the new product line offers a potential path to higher margins and recurring revenue, addressing the headwinds of a volatile crypto market and the need for diversified income sources.
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