1‑800‑Flowers.com and Instacart have launched a nationwide partnership that lets Instacart users order fresh bouquets and gifts directly through the Instacart app. The collaboration gives shoppers access to the 1‑800‑Flowers.com catalog from more than 700 participating florist locations in the BloomNet network, creating a new, high‑volume channel for the floral retailer.
Pre‑orders for specialty bouquets began on February 9, 2026, and same‑day deliveries are available on February 14 in select markets. Instacart will carry the 1‑800‑Flowers.com storefront without any markup, preserving the company’s pricing and value proposition for consumers while expanding its own product offering.
The deal is a strategic move for 1‑800‑Flowers.com to broaden its reach beyond its own e‑commerce site and tap into Instacart’s large user base and last‑minute delivery infrastructure. By meeting customers where they already shop, the partnership supports local florists and strengthens the company’s competitive position against Amazon and Walmart’s marketplace offerings.
For Instacart, the partnership diversifies its portfolio beyond groceries and everyday essentials, allowing it to capture a lucrative gifting market that peaks around Valentine’s Day. The company’s nationwide delivery network and real‑time logistics capabilities enable it to offer same‑day floral delivery, a service that was previously limited to its own product lines.
Jon Feldman, Chief Commercial Officer of 1‑800‑Flowers.com, said the partnership “helps us connect people with thoughtful gifting faster and more conveniently, while supporting the local merchants that form the backbone of our network.” Blake Wallace, Vice President of Retail Partnerships at Instacart, added that the collaboration “brings fresh flowers to our customers at the speed and reliability they expect from Instacart, expanding our service offering for life’s special moments.”
Instacart’s data shows a 1,000% surge in orders for combination flower bouquets and fresh cut roses on February 14, 2026, underscoring the timing of the partnership. The collaboration positions both companies to capitalize on this seasonal demand and to build a stronger foothold in the high‑margin gifting market.
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