JFrog Ltd. announced a board‑approved share repurchase program of up to $300 million, funded by cash on hand and future operating cash flow. The program can be executed through open‑market purchases or private negotiations and may be suspended or discontinued at any time, with no obligation to buy a specific amount of shares. The 30‑day creditor objection period under Israeli regulations applies.
The program represents roughly 6.5 % of the company’s $4.64 billion market capitalization. JFrog’s balance sheet is strong, with $704.4 million in cash and investments and $142.3 million in free cash flow for the year ended December 31 2025, giving the company ample liquidity to fund the buyback while maintaining flexibility for strategic investments.
Management highlighted its confidence in the company’s valuation and growth prospects. CEO Shlomi Ben Haim said the buyback reflects JFrog’s belief that the stock trades at a meaningful discount and that the firm has durable growth opportunities. The program is part of a broader capital‑allocation strategy that balances shareholder returns with continued investment in product development and market expansion.
Analyst reaction underscored the positive sentiment. Raymond James reiterated an Outperform rating and a $70 price target following the announcement, citing the buyback as evidence that management believes the shares are undervalued. The move is expected to support shareholder value while preserving the company’s ability to pursue its AI‑driven platform strategy.
Overall, the share repurchase program signals strong financial health and management confidence, reinforcing JFrog’s position as a leading platform for software artifact management and its commitment to delivering value to shareholders.
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