GameSquare Holdings, Inc. (NASDAQ: GAME) announced a new campaign partnership with Capcom to support the launch of Resident Evil Requiem, a major title scheduled for release on February 27, 2026. The partnership, announced on February 26, 2026, will see GameSquare’s agency and marketing services manage brand activation, influencer outreach, and data‑driven campaign orchestration for the game’s release.
The partnership builds on a promotional program that has been running since December 2025 and expands GameSquare’s role in the launch to include multi‑phase digital, creator, and real‑world channels. GameSquare will leverage its integrated platform to activate audiences authentically and at scale, coordinating creators, culture, and community around the Resident Evil brand.
The deal is expected to generate significant revenue for GameSquare’s agency segment, which has been a key driver of the company’s growth. In Q3 2025, GameSquare reported a net income of $5.9 million and a gross margin of 49.4 percent, and analysts project the company will return to profitability in 2026. The partnership reinforces GameSquare’s positioning as a preferred partner for major gaming IP holders.
CEO Justin Kenna said, "Capcom continues to set the standard for blockbuster game launches, and we're proud to expand our partnership with a campaign designed to reach fans across digital, creator, and real‑world channels." He added, "Our integrated platform allows brands and publishers to activate audiences authentically and at scale, and this program showcases the cross‑functional power of GameSquare's ecosystem."
GameSquare’s recent acquisition of TubeBuddy on February 20, 2026, and the appointment of Amaree Tanawong as Chief Operating Officer, underscore the company’s focus on expanding its creator‑centric capabilities. Capcom’s strong financial performance, driven by the Resident Evil and Street Fighter franchises, further amplifies the strategic value of the partnership.
Investors reacted positively to the announcement, reflecting confidence in GameSquare’s ability to secure and execute high‑profile marketing campaigns for blockbuster titles. The partnership is seen as a catalyst for future growth and a validation of GameSquare’s platform in the competitive gaming marketing landscape.
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