Gen Digital announced the acquisition of Trellis, a technology‑driven platform that automates the insurance shopping experience, on March 12, 2026. The deal adds Trellis’s Savvy platform—an AI‑powered marketplace that uses machine learning, real‑time bidding, and conversational agents—to Gen Digital’s Engine by Gen embedded marketplace.
The financial terms of the transaction were not disclosed. Trellis has raised $17 million in funding since its 2020 launch and has positioned its Savvy platform to streamline consumer access to insurance products. Integration into Engine is expected to enhance the breadth of financial wellness offerings available to Gen Digital’s customers.
The acquisition signals Gen Digital’s intent to broaden its footprint beyond cybersecurity and financial wellness into the broader insurance market. By embedding Trellis’s AI capabilities, the company aims to deliver more precise, personalized insurance recommendations, reduce friction for consumers, and create new cross‑sell opportunities across its Norton, Avast, LifeLock, and MoneyLion brands.
Gen Digital’s recent financial performance underscores its capacity to pursue the deal. The company reported $1.01 billion in revenue and a non‑GAAP EPS of $2.22 in Q4 FY2025, and $986 million in revenue with a non‑GAAP diluted EPS of $0.56 in Q3 FY2025. Trellis’s funding history and the lack of disclosed deal value suggest the transaction is modest relative to Gen Digital’s overall scale.
Travis Witteveen, General Manager of Gen’s Trust‑Based Solutions, said, “Trellis represents a natural expansion of the personal products we can offer through Gen’s embedded financial marketplace, Engine. Engine delivers real‑time, personalized recommendations across credit, savings, and other financial products. By integrating Trellis’ AI‑powered matching and automation capabilities, we’re significantly enhancing the depth and intelligence of our insurance offerings, delivering more precise, individualized recommendations and greater value to both our partners and consumers alike.” Daniel Demetri, founder of Trellis, added, “As AI plays an expanding role in the digital insurance shopping experience, consumers increasingly expect personalization, speed, and recommendations they can trust. Joining Gen enables us to scale and accelerate our AI‑driven insurance marketplace technology within Engine, Gen’s embedded financial services ecosystem, leveraging hundreds of millions of inquiries a year.”
The content on EveryTicker is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.