Genius Sports Limited announced a multi‑year partnership with the Pac‑12 Conference on March 17 2026, deploying its GeniusIQ data and AI platform across the conference’s football and basketball competitions. The deal will enable authorized betting, moment‑based advertising, and performance analysis for the 12 member schools, positioning Genius Sports as the operating system for the Pac‑12’s data infrastructure.
The partnership comes at a pivotal time for the Pac‑12, which had been reduced to only Oregon State and Washington State after a 2024 realignment that saw ten schools depart. The conference is set to expand to nine members in 2026, adding schools from the Mountain West, Sun Belt, and West Coast Conferences. By installing GeniusIQ, the Pac‑12 gains the ability to impose integrity restrictions on sportsbooks that use its data, making it an early mover in the college‑sports data‑rights space and creating new revenue opportunities for both parties.
Genius Sports’ Q4 2025 results provide context for the significance of the deal. Revenue rose to $240.5 million, a 37% year‑over‑year increase, while full‑year 2025 revenue reached $669.5 million, up 31% from the prior year. Net loss for the quarter was $20.6 million and $111.6 million for the full year, but Adjusted EBITDA grew to $48.3 million in Q4 (up 49% YoY) and $136.2 million for the year (up 59% YoY). The company reaffirmed its 2026 guidance of $810‑$820 million in revenue and $180‑$190 million in Adjusted EBITDA, and it is proceeding with the acquisition of Legend, which is expected to lift 2026 revenue to roughly $1.1 billion and Adjusted EBITDA to $320‑$330 million.
The partnership is expected to open new revenue streams for Genius Sports in betting, media, and sports technology, while providing the Pac‑12 with a robust data platform that supports integrity, real‑time analytics, and advertising monetization. The deal strengthens Genius Sports’ competitive moat and aligns with its strategy of expanding into the college‑sports market, a sector that has become increasingly data‑centric.
"College sports are entering a new era where official data and real‑time intelligence power everything from integrity and betting and media to performance. By deploying GeniusIQ across Pac‑12 venues, we are building the data infrastructure that connects leagues, sportsbooks, broadcasters and advertisers in real‑time," said Mark Locke, CEO of Genius Sports.
"The Pac‑12 is thrilled to announce this partnership which will allow a college sports conference, for the first time, to impose direct and meaningful integrity restrictions on sportsbooks who receive and use Pac‑12 data. This partnership positions the Pac‑12 as an early‑mover in the data rights space, connecting to our strategic vision and challenger mindset to push boundaries in a disciplined fashion while introducing new opportunities for brand elevation and revenue growth," said Teresa Gould, Pac‑12 Commissioner.
"2025 was a year of accelerated Group Revenue growth and record Group Adj. EBITDA for Genius Sports. Our Betting business continues to outpace the broader industry, while our Media business is reaching a clear inflection point, with accelerating momentum and growing demand from the world's largest brands and agencies." – Mark Locke, CEO, on 2025 results
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