Genius Sports announced the launch of its BetVision platform for tennis at the Australian Open, marking the first time the service will be available for a major tennis tournament. The move, made on January 22, 2026, is the result of a partnership with Infront Bettor that grants access to the Australian Open and other ITF competitions.
BetVision, which debuted in 2023 for football and basketball, now adds tennis to its portfolio. The platform combines low‑latency live streams, integrated betslips, and micro‑markets, and it is designed to capture the 90 % of tennis bets that are placed in‑play. The addition is expected to increase average stake size and viewer engagement for sportsbooks that adopt the solution.
The expansion is strategically important because tennis offers a large, high‑volume in‑play betting market that has been largely underserved by existing betting technology. By extending BetVision to tennis, Genius Sports can tap into this opportunity, diversify its revenue streams beyond football and basketball, and reinforce its positioning as a comprehensive sports‑technology provider.
The partnership with Infront Bettor also includes integrity services, with Genius Sports’ Bet Monitoring System analyzing betting data to detect suspicious activity. The collaboration provides a revenue‑sharing model that extends beyond the Australian Open to all ITF competitions, giving Genius Sports a foothold in both the betting and integrity markets for tennis.
Genius Sports’ financial performance in the third quarter of 2025 underscored the company’s growth trajectory: revenue rose 38 % year‑over‑year, driven by an 89 % increase in the Media segment and a 28 % rise in the Betting segment. The company also raised its full‑year guidance, reflecting confidence in continued demand for its data and technology solutions. The BetVision tennis launch adds a new revenue channel that aligns with this upward outlook.
Investors responded positively to the announcement, reflecting confidence in Genius Sports’ growth strategy and its ability to capture new markets through technology and partnerships.
The content on EveryTicker is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.