GEN Restaurant Group announced that its consumer‑packaged‑goods (CPG) line, which includes ready‑to‑cook Korean products and a range of flavored soju, will now be sold in 145 BevMo stores across California. The move adds a high‑profile specialty‑beverage retailer to the company’s existing network of more than 600 grocery locations and over 800 CPG outlets, extending the reach of its Korean‑food brand.
The expanded product assortment will feature the full lineup of Gen’s soju flavors—peach, mango, lemon, yogurt, strawberry, and lychee—alongside beef jerky, shrimp chips, tteokbokki chips, bagel chips, GenVera, and GenJelly. These items are positioned to capture the growing consumer appetite for Korean cuisine and beverages in the U.S. market.
GEN’s CPG expansion is part of a broader strategy to diversify revenue streams after the restaurant segment reported a 9.6% decline in same‑store sales in Q4 2025, with total revenue falling to $49.7 million from $54.6 million a year earlier. Full‑year 2025 revenue reached $212.5 million, up 2% YoY, but the company’s net loss widened, underscoring the need for new growth engines.
The company has set aggressive CPG targets, aiming for a $20 million run rate by the end of 2026 and $100 million within three years. The BevMo partnership complements earlier moves that expanded distribution to 190 grocery stores and more than 800 CPG outlets, bringing the total footprint to over 1,000 retail locations.
David Kim, Chairman and CEO, said the partnership “marks an important step toward achieving our growth goals” and that the company is “pausing restaurant expansion to focus on CPG.” He added that the brand’s recognition in Korean food and beverage markets positions it well for continued success in specialty retailers.
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