Getty Images announced that it will serve as the official photographic agency for the Milano Cortina 2026 Paralympic Winter Games, covering all six Paralympic winter sports across five venues in three regions. The company will deploy a team of 30 professionals and is expected to deliver more than 25,000 images from the opening ceremony on March 6 to the closing ceremony on March 15, creating a comprehensive visual record for the International Paralympic Committee and global audiences.
The Games, scheduled for March 6‑15, 2026, mark the 50th anniversary of the first Paralympic Winter Games. They will feature approximately 550 athletes from 50 National Paralympic Committees competing in 79 medal events across six sports, underscoring the event’s significance and the breadth of coverage required.
Getty’s financial performance has recently shown a 0.21% year‑over‑year decline in revenue for the quarter ending September 30, 2025, with a trailing twelve‑month revenue of $946 million and a negative net margin. While the new contract is a significant revenue stream for Getty’s editorial business, it is unlikely to fully offset the company’s broader financial challenges, including declining revenue and a high debt‑to‑equity ratio.
Ken Mainardis, Getty’s Global Head of Editorial, said, "We recognize the significant role the Paralympic Winter Games play in enhancing the visibility for people with disabilities globally and are excited for capturing Milano Cortina 2026, the 50th anniversary of the first Paralympic Winter Games. Our award‑winning team of sports photographers and editors are committed to capturing the outstanding sport performances and spirit of the Paralympic movement by documenting the determination, resilience and achievements of its athletes. Through our extensive global distribution network, we are proud to share these compelling stories with audiences worldwide, ensuring that the impact of the Paralympic Games continues to resonate on a global scale." The quote highlights Getty’s commitment to disability representation and aligns with its Disability Collection initiative.
Getty’s broader sports portfolio includes official photographic coverage for Team USA, LA28, and numerous sports governing bodies, positioning it as a leading provider of visual content for major sporting events. The Milano Cortina contract expands this portfolio and reinforces Getty’s brand, even as the company undergoes a review of its proposed merger with Shutterstock by the UK Competition and Markets Authority and the U.S. Department of Justice.
The partnership represents a major operational milestone for Getty, adding revenue and reinforcing its brand in the sports photography market while aligning with its disability representation goals. However, the company remains under financial strain, and the contract’s impact must be viewed within the context of Getty’s broader financial challenges.
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