Graco announced the launch of its first rotating infant car seat, the SnugRide Turn & Slide, on February 18, 2026. The seat combines a 180‑degree rotation with a slide‑on base, allowing parents to load and unload their child face‑to‑face while preserving the second‑row space needed for a third child in many vehicles.
The 9.7‑pound seat features Graco ProtectPlus engineering, an integrated anti‑rebound bar, fire‑resistant fabrics, and a 4‑position adjustable base with a bubble level. The design reduces caregiver strain and maintains three‑across seating, a key differentiator in a competitive market for infant car seats.
The manufacturer’s suggested retail price is $349.99, and the seat is available in Noir, Mulberry, and Sandstone. A travel‑system version that pairs the seat with the Modes Nest stroller will launch in March 2026 at an MSRP of $649.99. The product will be sold through Graco’s website, Amazon, Walmart, Target, and Babylist.
Graco’s Q4 2025 results provide context for the new launch. Revenue rose 8% to $593.2 million, and adjusted diluted EPS increased 20% to $0.77. Gross margin expanded by 80 basis points, while operating earnings grew 22% year‑over‑year. Full‑year 2025 sales reached $2.236 billion, up 6%, and net earnings climbed 7% to $521.8 million. The company guided for low single‑digit organic growth on a constant‑currency basis in 2026, with mid‑single‑digit growth when acquisitions are included, and described the outlook as “pretty cautious.”
Mark Sheahan, CEO, said the company is “optimistic about continued actionable opportunities” as it celebrates its 100th year, noting that the acquisition pipeline remains strong. He added that the 2026 revenue guidance reflects modest organic growth and the impact of the Color Service and Radia acquisitions. Vice President Kerry Strzelecki highlighted that the seat was designed “to rethink that experience, making it easier and more intuitive, while maintaining the trusted safety and rigorous testing Graco is known for,” and that “as a parent myself, I know how quickly the physical demands of everyday car seat moments add up.”
Analysts have raised Q1 2026 EPS estimates following the earnings release, reflecting confidence in Graco’s continued execution and the potential upside from the new product line.
The content on EveryTicker is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.