Expanse Studios, the iGaming content arm of Golden Matrix Group Inc., has made its entire proprietary game catalog available on the Meridianbet.be platform in Belgium, following the acquisition of a B+ online gaming license (License B+ 4016) for its Belgian subsidiary. The launch, which took place on February 23, 2026, gives the company immediate regulatory clearance in one of Europe’s most mature gambling markets.
The move expands GMGI’s European footprint into a jurisdiction that generated €455 million in gross gaming revenue in 2023. By deploying its portfolio on a platform with a seven‑year operational history, Expanse aims to capture a share of Belgium’s high‑digital‑adoption market while leveraging its existing technology and content pipeline.
The launch is a key step in GMGI’s strategy to monetize its proprietary titles across multiple jurisdictions, complementing its B2B SaaS and direct‑consumer operations. Vertical integration through the B+ license eliminates aggregator fees and maximizes revenue per spin, while the AI‑driven Casino Recommender will personalize game suggestions for Belgian players, driving retention and lifetime value.
"Belgium is a cornerstone of our European expansion strategy due to its strict regulatory framework and high digital adoption. Launching our full portfolio here demonstrates the scalability of our content. We are moving beyond the licensing phase and into a high‑growth revenue phase, utilizing our Group’s existing infrastructure to deliver Expanse games directly to a sophisticated player base," said Damjan Stamenkovic, CEO of Expanse Studios.
The launch positions Expanse to benefit from Belgium’s strong online casino market, which saw a 20.2 % year‑over‑year increase in 2023. The company’s portfolio of over 60 certified titles, including slots and automated table games, meets the high compliance standards required by the Belgian Gaming Commission, giving it a competitive edge over operators that rely on third‑party content.
While the announcement does not include immediate financial results, the strategic move is expected to generate incremental revenue and strengthen GMGI’s competitive position in the European iGaming landscape, aligning with the group’s broader expansion into other regulated markets such as the US, Brazil, Romania, and Croatia.
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