CareScout, the long‑term‑care platform owned by Genworth Financial, announced on January 20, 2026 that it is extending its national footprint by launching two new services for families navigating aging. The first is a personalized Care Plan created by a licensed nurse, and the second is an expanded CareScout Quality Network that offers a credentialed directory of home‑care providers with preferred pricing.
The nurse‑led Care Plan begins with a 45‑ to 60‑minute evaluation that can be conducted in‑person or via Zoom. Within five business days, families receive a customized, easy‑to‑read plan that outlines care options, cost estimates, and a roadmap for decision making. The service is priced as a one‑time fee, positioning CareScout as a proactive, transparent alternative to the fragmented, often opaque long‑term‑care planning process.
The Quality Network builds on CareScout’s existing provider vetting framework. It now includes a broader roster of home‑care agencies that meet strict quality standards, and it offers preferred pricing for families who use the CareScout Care Finder to locate providers in their area. By removing the typical lead‑generation friction of other platforms, the network aims to give consumers confidence that they are accessing high‑quality, cost‑controlled care options.
Genworth’s broader strategy frames this expansion as a key growth engine. The company’s legacy long‑term‑care insurance business has been working to achieve break‑even status by 2026 through a multi‑year rate action plan. CareScout’s nationwide rollout is intended to accelerate revenue growth, diversify Genworth’s income streams, and support the stabilization of its legacy business. CEO Tom McInerney has highlighted CareScout’s role in “ensuring self‑sustainability of our legacy insurance companies” while also “scaling CareScout as a growth engine.”
The launch positions CareScout to capture a larger share of the aging population’s care‑planning market, which is projected to grow as nearly 70% of Americans will require some form of long‑term care. By combining nurse‑led expertise with a vetted provider network, CareScout differentiates itself from lead‑generation aggregators and aims to become a one‑stop platform for aging and long‑term care. The expansion is expected to drive future revenue growth as the platform scales nationwide, while also reinforcing Genworth’s commitment to innovative solutions for aging Americans.
The announcement underscores CareScout’s commitment to expanding its service offerings and strengthening its market position. By adding nurse‑led Care Plans and an enhanced Quality Network, the company is poised to deliver greater value to families and to support Genworth’s broader strategic objectives in the long‑term‑care space.
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