GoPro, Inc. and ASUS announced a new co‑branded laptop, the ProArt GoPro Edition (PX13), on February 25, 2026. The convertible device is available worldwide, with U.S. sales beginning at Best Buy for $2,999. It is powered by an AMD Ryzen AI Max+ 395 processor and 128 GB of unified memory, enabling real‑time editing of HERO13 Black 5.3K footage and MAX2 True 8K 360° video. A dedicated GoPro hotkey launches GoPro Player instantly, and the StoryCube Windows app automatically organizes footage using AI, creating a seamless transition from field capture to post‑production.
The laptop’s hardware and software integration is designed to streamline the capture‑to‑edit workflow for creators. The hotkey and StoryCube app provide instant access to GoPro’s cloud services, while the high‑performance CPU and memory allow editors to process high‑resolution footage without lag. The package also includes a rugged sleeve, special packaging, an ASUS Pen 3.0, and a one‑year GoPro Premium+ subscription, giving users immediate access to advanced editing tools and cloud storage.
This partnership marks a strategic pivot for GoPro, which has been diversifying beyond its core action‑camera market. By bundling a high‑performance laptop with its subscription services, GoPro aims to deepen customer loyalty and generate recurring revenue. The move also positions GoPro as a full‑stack creator solution, potentially capturing a larger share of the creator‑tool market and creating a new revenue stream that complements its hardware sales.
The launch reflects GoPro’s broader strategy to leverage its brand in adjacent creator‑technology markets. The inclusion of a one‑year Premium+ subscription and the tight integration with GoPro’s cloud and 360‑video capabilities signal a focus on ecosystem lock‑in. While the product itself is a significant operational milestone, its success will depend on adoption by creators who already use GoPro cameras and on GoPro’s ability to sustain subscription growth in a competitive creator‑tool landscape.
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