GoPro has appointed Brian Tratt as chief financial officer effective March 17, 2026, succeeding Brian McGee, who is promoted to president and chief operating officer while retaining his COO duties. Tratt has been with GoPro since 2012, served as vice president of finance, and will receive a base salary of $385,000 with discretionary bonuses up to 60% of pro‑rated salary.
The leadership change comes as GoPro continues to navigate a strategic pivot toward new product categories, including the recent acquisition of Forcite Helmet Systems, and a focused debt‑repayment plan. The company secured a $50 million secured term loan and placed $94 million in escrow to repay convertible debt maturing in November 2025, leaving approximately $80 million in cash and an additional $50 million available under an asset‑backed line of credit.
GoPro’s financial performance in the most recent quarter reflected ongoing challenges. Q4 2024 GAAP net loss widened to $37 million from a $2 million loss a year earlier, while revenue fell 20% to $801 million. Subscription and service revenue grew 10% to $107 million, supporting a GAAP gross margin of 34.1% versus 32.4% in 2023. The company attributes the margin improvement to a higher mix of high‑margin subscription services and operational efficiencies.
In a statement, CFO McGee emphasized the disciplined approach to capital management, noting that the new financing “underscores our commitment to achieving long‑term financial strength.” CEO Nicholas Woodman highlighted that upcoming product launches, including the Forcite smart‑gear line, position GoPro to capture both casual and premium consumer segments.
The appointment of Tratt, an insider with deep knowledge of GoPro’s financial operations, signals continuity in financial stewardship while the company pursues growth through new product categories and debt reduction. The dual promotion of McGee to president and COO is intended to align executive leadership with the company’s strategic priorities and to reinforce operational oversight during the transition.
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