Gray Media, Inc. announced a new partnership with the Atlanta Braves that will broadcast 15 spring‑training games and a 10‑episode series titled "Celebrating ’21" on Gray’s local television stations. The deal covers 26 markets in the Southeast and extends free, over‑the‑air access to Braves fans in 13 additional Midwestern markets. The games will air between February 22 and March 21, 2026, with the March 21 matchup against the New York Yankees serving as the Spring Breakout game.
The agreement expands Gray Media’s sports rights portfolio by adding a high‑profile Major League Baseball franchise. By offering free, over‑the‑air coverage, the company differentiates itself from streaming services and strengthens its competitive position in a fragmented media landscape. The deal also aligns with Gray’s strategy of leveraging live sports and network partnerships to boost viewership and advertising revenue across its portfolio of leading southeastern television stations.
Gray Media’s upcoming Q4 2025 earnings release on February 26, 2026 is projected to show a decline in financial performance, with an estimated EPS of –$0.28 and revenue of $778 million, down 25.55% year‑over‑year. Full‑year 2025 guidance forecasts an EPS of –$1.45 and revenue of $3.08 billion, a 15.45% decline from the prior year. The Braves partnership represents a strategic investment aimed at offsetting these projected declines by adding a new revenue stream and enhancing the company’s content mix.
The Atlanta Braves have recently ended their partnership with FanDuel Sports Network and are exploring new broadcasting avenues, moving away from the traditional regional sports network model. The new deal with Gray Media provides the Braves with a broader over‑the‑air reach and aligns with the team’s goal of expanding its fan base beyond the RSN framework.
"Gray Media is proud to partner with the Atlanta Braves to bring quality baseball programming to our viewers across Braves Country, free over‑the‑air across our portfolio of leading southeastern television stations. This partnership allows us to deliver engaging sports content that resonates with our local communities," said Hilton H. Howell, Jr., Chairman and Co‑CEO of Gray Media.
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