GXO Logistics announced the opening of a 600,000‑square‑foot distribution center in Midway, Georgia, the largest GXO site in the United States. The facility, located in Liberty County, is designed to serve as the backbone of Hasbro’s omni‑channel distribution network across North America and is expected to create up to 70 full‑time jobs, with seasonal employment rising to 125 during peak holiday periods.
The new hub will support Hasbro’s flagship brands and is a key component of the toy‑maker’s transformation into a modern play and entertainment company. GXO’s AI‑powered GXO IQ platform will be deployed to optimize picking, replenishment, and overall warehouse operations, enhancing speed, accuracy, and cost efficiency for Hasbro’s direct‑to‑consumer business (Hasbro Pulse).
GXO’s financial performance in the period leading up to the opening underscores the strategic importance of the new center. In Q4 2025, the company reported record revenue of $3.5 billion, up 7.9% year‑over‑year, but net income fell to $43 million from $100 million in Q4 2024, reflecting a 0.2% net profit margin versus 1.1% a year earlier. Diluted EPS for the quarter was $0.37, down from $0.83 in Q4 2024. For the full year 2025, revenue reached $13.2 billion, up 12.5% year‑over‑year, while net income dropped to $36 million from $138 million in 2024. Adjusted EBITDA rose modestly to $255 million in Q4 2025 and $881 million for the full year, but adjusted diluted EPS declined to $0.87 and $2.51, respectively. GXO achieved over $1 billion in new business wins for the third consecutive year, with incremental 2026 new business revenue projected at $774 million, a 20% year‑over‑year increase. Management guidance for 2026 calls for organic revenue growth of 4%‑5%, adjusted EBITDA between $930 million and $970 million, and adjusted diluted EPS ranging from $2.85 to $3.15.
Patrick Kelleher, CEO of GXO, said, "We delivered record revenue in both the fourth quarter and the full year, with organic growth in every region, affirming the value we are delivering for customers and the resilience of our model. Our fundamentals are strong, and we are taking strategic actions across the organization to accelerate growth and expand margins."
Michael Jacobs, President of GXO Americas & Asia Pacific, added, "As Hasbro's strategic logistics partner, we're proud to help bring this groundbreaking U.S. flagship distribution center to life. This facility leverages GXO's expertise and operational excellence to help Hasbro deliver memorable play experiences with greater speed, accuracy, and reliability. We're excited to support Hasbro's next phase of growth and help deliver their famed brands to fans, families and retailers everywhere."
Stephanie Beal, Chief Supply Chain Officer at Hasbro, commented, "GXO plays a vital role in helping us deliver the toys and games that fans love. This new facility enhances our speed, accuracy, and cost efficiency across the network, strengthening our ability to meet demand and deliver for our retailers and fans throughout the year."
Georgia’s logistics infrastructure—its extensive highway network, growing port connections, and skilled workforce—makes it an attractive hub for warehousing and distribution. The new GXO center adds to the state’s already substantial warehouse capacity, reinforcing Georgia’s position as a key logistics corridor for the southeastern United States.
Historically, GXO’s announcements of new facilities and strategic wins have sometimes led to cautious market reactions, with several recent news items resulting in modest negative next‑day moves. Investors appear to weigh the company’s strong revenue growth against its thin margins and one‑off losses when assessing the impact of such expansions.
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