GXO Logistics announced that it has begun managing Hunkemöller’s B2B logistics operations in Almere, Netherlands, with the first day of service on January 1 2026. The 32,000‑square‑meter facility houses a shuttle system for storage and replenishment and a shelf‑to‑person robotic picking solution, all designed to support Hunkemöller’s pan‑European distribution network under a multi‑year partnership.
The partnership gives GXO a foothold in the high‑margin lingerie and apparel market, expanding its presence in the Netherlands and strengthening its European portfolio. Hunkemöller’s decision to outsource its B2B logistics is a milestone for the retailer, allowing it to focus on brand development while leveraging GXO’s automation‑driven, technology‑first logistics platform. “We are proud to partner with Hunkemöller on this important next step in their omni‑channel growth journey. By integrating B2B and e‑commerce into one streamlined, technology‑driven operation, we are already delivering meaningful efficiency gains while enhancing service levels for stores and consumers across Europe. This partnership strengthens our regional presence and demonstrates GXO's ability to support leading retailers with scalable, future‑ready logistics solutions,” said Willem Veekens, GXO’s Managing Director for Northern Europe.
Nick Gresham, Hunkemöller’s Chief Financial Officer, added, “Outsourcing our B2B logistics for the first time is a major milestone for Hunkemöller. GXO's expertise in advanced warehouse operations and multi‑channel fulfillment will help us scale more efficiently and continue delivering exceptional service across Europe. This partnership allows us to focus even more on designing, creating, and expanding our brand while relying on a trusted logistics partner to support our growth.”
Hunkemöller is Europe’s leading lingerie brand, operating more than 900 stores across 25 countries. The company has already invested in warehouse robotics, deploying Geekplus’s Shelf‑To‑Person solution in its Almere distribution center, underscoring a company‑wide focus on automation and efficiency. GXO’s strategy of winning large retail accounts, leveraging automation and AI, and expanding its European portfolio is reinforced by this win, which adds a new long‑term customer to its contract‑logistics portfolio and demonstrates its ability to secure high‑value contracts that have traditionally kept logistics in‑house.
The partnership marks the first time Hunkemöller has outsourced its B2B logistics, a shift from its previous in‑house model. GXO’s extensive retail logistics experience, combined with its focus on automation, positions it to deliver the technology‑driven efficiencies that Hunkemöller seeks. The multi‑year agreement is expected to contribute to GXO’s growth trajectory and reinforce its strategy of combining automation, AI, and scale to win high‑value contracts across Europe.
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