Hyatt Hotels Corporation opened a 120‑room Hyatt Studios property in the St. Johns Town Center area of Jacksonville, Florida, on April 16 2026. The hotel began accepting reservations for stays starting May 11, 2026, marking a phased launch that aligns with the company’s asset‑light expansion strategy.
The new property is part of Hyatt’s upper‑midscale push, a segment that blends the brand’s service standards with the cost efficiencies of an extended‑stay model. Hyatt Studios offers flexible accommodations and modern amenities tailored to business and leisure travelers, reinforcing the company’s focus on the growing demand for home‑like stays that combine hotel quality with the convenience of a kitchen and living space.
Hyatt’s 2025 financial results underscored the value of this strategy: gross fees rose 16.9% to $307 million, and adjusted EBITDA climbed 5.8% to $1,159 million. The company’s 2026 outlook projects adjusted EBITDA of $1,155–$1,205 million, a target that the Jacksonville opening helps to support by adding a fee‑based asset that requires minimal capital investment while generating recurring management and franchise revenue.
CEO Mark Hoplamazian highlighted the momentum in the upper‑midscale segment, noting that the new hotel “adds a high‑margin, fee‑based asset that aligns with our growth profile.” CFO Joan Bottarini added that the company’s “adjusted net income” and “adjusted EBITDA” guidance for 2026 reflect confidence in the continued expansion of the Hyatt Studios brand.
The opening demonstrates Hyatt’s commitment to scaling its asset‑light model, positioning the company to capture a larger share of the extended‑stay market while maintaining the operational leverage that has driven its recent profitability gains.
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