Hasbro and Amazon MGM Studios announced a new licensing partnership to develop a line of action figures, toys, and role‑play products based on the upcoming live‑action Voltron film. The collaboration leverages Hasbro’s experience managing legacy franchises and Amazon MGM’s film‑production expertise to create a product line that will launch alongside the movie’s release.
The partnership is a strategic move for Hasbro, allowing the company to monetize the long‑standing Voltron brand through a new media channel. By tying the toy line to the film, Hasbro can tap into the franchise’s dedicated fan base and the broader audience that the movie is expected to attract, creating additional revenue streams and reinforcing its strategy of expanding classic IPs into new entertainment formats.
Details on the product line are limited: the financial terms of the licensing agreement have not been disclosed, and the exact launch date for the toys remains unknown. The live‑action Voltron movie is in post‑production and is slated for a 2026 release, but the distribution platform—whether theatrical or Prime Video—has not yet been announced. Product availability timelines will be clarified as the film’s release schedule is finalized.
Hasbro’s recent financial performance provides context for the partnership’s significance. In Q4 2024, the company reported a 15% year‑over‑year revenue decline to $1.10 billion, a net loss of $34.3 million, and an EPS of $0.25, with an adjusted EPS of $0.46. In Q3 2025, revenue rose to $1.39 billion and EPS reached $1.68, beating estimates. Management noted that the new Voltron line would support the company’s broader growth strategy as it prepares to report Q4 2025 earnings on February 10.
The Voltron franchise has a rich history, originating in 1984 and evolving through several spin‑offs, including the Netflix series “Voltron: Legendary Defender.” Amazon’s acquisition of MGM in 2021 for $8.45 billion has positioned Amazon MGM to produce the live‑action film, which has wrapped filming and entered post‑production. The partnership places Hasbro in a competitive position to capitalize on the film‑to‑toy ecosystem, a key growth area for the company’s entertainment and licensing segments.
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