Hasbro, Inc. opened its first fully owned, leased, and branded U.S. distribution center in Midway, Georgia, on March 19, 2026. The 600,000‑square‑foot facility, built in partnership with GXO Logistics, marks a major expansion of the company’s North American supply‑chain footprint.
The new center is designed to accelerate omni‑channel distribution and improve supply‑chain efficiency across the continent. GXO’s AI‑powered GXO IQ operating system will drive real‑time inventory visibility and automated order fulfillment, while the facility’s layout supports high‑volume, high‑velocity product flows. Hasbro estimates the center will generate approximately $8 million in annual productivity savings, a key component of its cost‑control program.
Strategically, the investment aligns with Hasbro’s “Playing to Win” framework, which prioritizes operational excellence, speed, and customer experience. By consolidating inventory and streamlining logistics, the company can better serve its legacy toy brands—Monopoly, Nerf, and Play‑Doh—while also supporting the growth of its high‑margin digital gaming and licensing segments.
Hasbro’s Q4 2025 earnings, released on February 10, 2026, underscored the company’s strong financial position. Revenue rose 31% year‑over‑year to $1.5 billion, and adjusted operating profit reached $315 million, a 180% increase from the prior year. Adjusted EPS of $1.51 beat analyst expectations of $0.99 by $0.52. The company also announced a $1 billion share‑repurchase program and a quarterly dividend of $0.70 per share.
Management emphasized the strategic value of the new center. Stephanie Beal, Chief Supply Chain Officer, said, "By opening our first company‑leased U.S. distribution center, we're expanding our supply chain capabilities to deliver magical play experiences faster and more efficiently than ever before. This facility underscores our commitment to our operational excellence program and marks another milestone in our transformation into a modern play and entertainment company. Investing in our flagship U.S. distribution center strengthens our ability to deliver the speed, quality, and efficiency our retail partners and fans expect, ensuring the right products reach the right places at the right time." Michael Jacobs, President of Americas & Asia Pacific at GXO, added, "We're proud to partner with Hasbro on this next‑generation flagship facility, bringing GXO's decades of logistics experience to deliver iconic Hasbro games to retailers and consumers with greater speed, accuracy, and reliability."
The combination of cost savings, faster order fulfillment, and tighter inventory control positions Hasbro to meet rising demand for its core toy brands while accelerating growth in its digital and licensing businesses. The Midway center is a tangible step toward a more resilient, customer‑centric supply chain that supports the company’s long‑term strategic objectives.
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