Hagerty, Inc. launched a free, ad‑supported automotive channel on Amazon Prime Video on February 9, 2026. The 24/7 channel is now available to Prime Video subscribers across the United States and Canada.
The channel features classic car stories, restoration projects, and community‑generated content, drawing on Hagerty’s award‑winning library. Since its launch, the channel has already accumulated more than 785 million views across Hagerty’s digital platforms, and the company’s Drivers Club now counts 2.7 million members.
The move expands Hagerty’s media ecosystem and provides a new touchpoint for engaging its enthusiast community. By leveraging Prime Video’s subscriber base, Hagerty can reach a broader audience, drive cross‑sell opportunities for its insurance, membership, and marketplace businesses, and reinforce its position as a content leader in the collector‑car niche.
Hagerty’s recent financial performance underscores the strategic fit of the channel. In the first nine months of 2025, the company generated $380 million in revenue—an 18% year‑over‑year increase—and reported net income of $120.7 million, up 73% from the same period a year earlier. The company has raised its full‑year 2025 outlook to a revenue growth of 14‑15% and a net‑income growth of 58‑65%, reflecting confidence in continued demand across its core segments.
CEO McKeel Hagerty said the channel launch is part of a broader strategy to scale the insurance, membership, and marketplace businesses. ‘By creating high‑quality, free content that resonates with car enthusiasts, we deepen engagement and open new pathways to convert viewers into policyholders and marketplace participants,’ he said. Chief Content Officer Marc Burns added that the channel’s success will help sustain the company’s long‑term growth trajectory.
Analysts have responded positively to Hagerty’s broader performance. Keefe, Bruyette & Woods raised its price target to $15.00 from $14.00 and maintained an Outperform rating, citing the company’s strong revenue growth, improving profitability, and the strategic value of its new media platform.
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