The Hartford announced a partnership with Centro Benefits Research that integrates its employee‑benefits platform with Centro’s API‑powered broker‑carrier ecosystem, enabling fully digital quoting and a faster workflow for brokers and distribution partners.
The integration connects The Hartford directly to Centro’s broker‑carrier platform, streamlining the quoting process and expanding The Hartford’s broker‑carrier connectivity. It accelerates digital benefits distribution and improves the experience for brokers and partners.
The partnership aligns with The Hartford’s broader strategy to leverage technology to enhance customer and partner experiences. By joining Centro’s platform, The Hartford positions itself to capture additional market share in the ancillary benefits space and strengthen its competitive position.
Treg Balding, President at Centro, said the partnership is an important step in building a more connected and efficient benefits ecosystem. Megan Holstein, Head of Strategy and Growth for Employee Benefits at The Hartford, highlighted how the integration will make it easier for brokers to do business with the company.
The move reflects a broader industry trend toward digital transformation, API integrations, and enhanced data exchange to streamline processes, improve accuracy, and create a more efficient experience for brokers, employers, and employees.
The partnership is expected to support The Hartford’s ongoing digital investments, such as the 2025 Nayya partnership and 2023 digital submission capabilities, and to reinforce its strategy of delivering a fully digital benefits experience.
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