The Generation Essentials Group (TGE), a subsidiary of AMTD Digital Inc., announced that its latest film, "Scare Out," has generated more than US$14.5 million in pre‑sales as of February 16, 2026. The milestone marks the first time a TGE title has crossed the RMB100 million pre‑sale threshold and places the film among the top three box‑office forecasts for China’s Lunar New Year lineup, competing with releases such as "Pegasus 3" and "Boonie Bears: The Hidden Protector."
The pre‑sale achievement reflects strong demand and robust marketing momentum. Douyin hashtag activity for the film has accumulated between 1.18 billion and 2.72 billion views, while the hashtag ranked No. 1 on Weibo’s movie list and No. 2 on Douyin’s real‑time popularity chart. The high social‑media engagement signals a broad audience reach and effective promotional campaigns that have driven ticket‑pre‑sale interest ahead of the film’s theatrical release on February 19, 2026.
TGE leveraged its SpiderNet ecosystem to amplify the film’s reach. The SpiderNet platform integrates content distribution, data analytics, and cross‑segment marketing, allowing TGE to coordinate promotional activities across AMTD Digital’s hospitality, VIP services, and media channels. This integrated approach has helped the studio convert online buzz into pre‑sale revenue, demonstrating the strategic value of the SpiderNet ecosystem in supporting TGE’s entertainment portfolio.
AMTD Digital’s broader financial performance underscores the significance of the pre‑sale success. The company reported six‑month revenue of US$73.2 million for the period ending April 30, 2025, a 1,085.9% increase from the same period in 2024, driven largely by the consolidation of TGE. However, basic earnings per share fell to $0.22 from $0.46, reflecting higher operating costs and investment outlays. The strong pre‑sales for "Scare Out" provide a positive offset to these earnings pressures and reinforce the company’s strategy of expanding its media and entertainment segment.
The film’s performance validates AMTD Digital’s strategy of investing in and leveraging its media and entertainment portfolio. By achieving a record pre‑sale figure, TGE has positioned "Scare Out" for a strong theatrical run and potential upside in ancillary revenue streams such as streaming rights and merchandise. The milestone also signals that the SpiderNet ecosystem can deliver measurable commercial results, bolstering confidence in future TGE releases and supporting the company’s long‑term growth objectives.
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