H&R Block Canada announced a partnership with Affim, a consumer‑finance company, that will allow eligible tax‑filing customers to split the cost of professional tax‑preparation services into manageable payments. The new arrangement is designed to increase accessibility for clients who might otherwise defer or avoid filing because of upfront costs.
The collaboration fits into H&R Block Canada’s broader strategy to enhance customer experience and broaden its service offering beyond traditional tax preparation. By adding a flexible payment option, the Canadian arm aims to capture a larger share of the market during the busy tax season.
Affim brings its point‑of‑sale lending model to the tax‑filing space, offering interest‑free, bi‑weekly installments. This marks the first time a major Canadian tax preparer has partnered with a BNPL provider, expanding Affim’s reach into essential financial services and diversifying its merchant categories.
The announcement triggered a positive market reaction for Affim Holdings (AFRM), which rose 5.11% to close at $50.44 on February 26, 2026. Investors viewed the partnership as a strategic expansion into a higher‑necessity category, though technical indicators suggested the rally was sentiment‑driven.
Peter Bruno, President of H&R Block Canada, said the partnership “makes tax season easier for Canadians” by giving clients more flexibility in how they pay for professional services. Wayne Pommen, Chief Revenue Officer at Affim, highlighted that flexible payment options “give clients access to guidance they may really need but wouldn’t otherwise pursue.”
The partnership could help H&R Block Canada address competitive pressure from TurboTax and other digital tax platforms by offering a unique value proposition. It also supports Affim’s broader strategy to grow recurring and seasonal categories beyond retail and travel.
While the partnership is a significant first‑of‑its‑kind move, the fact‑check notes that H&R Block Canada has experienced declining market share in recent years, and Affim’s financial performance data is not disclosed. The partnership may therefore be a strategic effort to strengthen both companies’ positions in the Canadian market.
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