Bill Kong has been promoted to chief executive officer of Vivian Health, a subsidiary of IAC Inc., effective immediately. Co‑founder Parth Bhakta will move into the role of Executive Chairman, where he will focus on long‑term strategy and continue to work closely with the new CEO. Chief financial officer Adam Greenberg will take on an expanded role as President and CFO, overseeing financial strategy, operations, and corporate development.
Vivian Health, founded in 2017 and acquired by IAC in 2019, has grown from a niche clinician‑matching platform to a profitable marketplace that supports 2.7 million clinicians and facilitates more than $1.5 billion in healthcare labor spend each year. Since the acquisition, the company’s revenue has increased more than 50‑fold, reflecting a successful integration and scaling of its two‑sided marketplace model.
The leadership transition underscores Vivian Health’s commitment to accelerating product innovation through artificial intelligence. Kong, who previously served as president and chief operating officer and earlier as chief marketing officer, brings deep experience in scaling marketplace businesses and a track record of driving operational efficiency. His promotion is intended to accelerate the rollout of AI‑powered tools that match clinicians to jobs more efficiently and help employers reduce staffing gaps and burnout.
Parth Bhakta said, “Vivian Health is profitable, growing, and stronger than ever at the forefront of healthcare staffing’s transformation in the AI age. Bill has been pivotal to our success; his deep connection to our customers and partners and ability to turn their needs into product reality make him the clear choice to take the reins in this next chapter.” Bhakta added that as Executive Chairman he will shape long‑term strategy in partnership with Kong and Greenberg to drive day‑to‑day operations and scale the business.
Bill Kong added, “I am honored to step into the CEO role at such a defining moment for Vivian. We have a world‑class team, a business model that has recently achieved profitability, and a new suite of rapidly growing AI products gaining traction with clinicians and employers.” He emphasized the company’s focus on leveraging AI to improve match quality, reduce time‑to‑hire, and address the widespread understaffing and burnout that 84 % of clinicians report.
The change comes as IAC prepares to report its Q4 2025 earnings on February 3, 2026. Vivian Health’s performance has become a key driver of IAC’s diversified portfolio, and the new leadership team is positioned to sustain growth, deepen AI capabilities, and further embed the company as a critical solution in the evolving healthcare staffing market.
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