InterDigital will attend DVB World 2026 in Amsterdam on March 17‑18 to demonstrate its new "Optimized Energy Aware Streaming" technology, which incorporates an AI‑driven Pixel Value Reduction engine that can cut display power consumption by up to 15% for certain content while preserving visual quality.
The showcase is part of InterDigital’s strategy to monetize its video codec portfolio beyond traditional licensing. By offering a codec‑agnostic, energy‑efficient solution, the company aims to tap the rapidly expanding market for sustainable streaming services, a sector driven by rising video consumption and growing environmental awareness.
InterDigital’s leadership presence at DVB underscores its influence on industry standards. Stéphane Tronchon, Senior Director of Standards and Competition, was elected DVB IPR Module Chair; Ralf Schaefer was re‑elected vice‑chair of the DVB Commercial Module; and Valérie Allie chairs the DVB Commercial Module subgroup on Energy Efficiency. These roles position the company to shape the standards that will govern future streaming services.
The announcement signals InterDigital’s intent to expand beyond licensing into direct technology deployment, potentially creating new revenue streams and strengthening its competitive position in a market where sustainability is becoming a key differentiator.
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