Inspired Entertainment announced an extension of its long‑standing virtual sports partnership with betting operator bet365, confirming the operator’s continued confidence in the company’s high‑margin digital content. The extension, announced on March 09 2026, secures a multi‑year agreement that will provide a stable revenue stream for Inspired’s digital‑content business.
The deal introduces an enhanced Virtual Soccer product that incorporates Bet Builder functionality, a feature that allows players to create custom betting markets. The launch is timed to coincide with the 2026 FIFA World Cup, positioning Inspired to capture increased betting activity around the global event.
This extension reinforces Inspired’s strategic shift from capital‑intensive hardware to a high‑margin, asset‑light digital model. The company has been divesting lower‑margin businesses such as its UK holiday parks and is focusing on scaling its virtual sports and other B2B gaming technology offerings. The virtual sports market is projected to grow at a CAGR of 18% from 2025 to 2032, reaching USD 47.43 billion by 2032, underscoring the long‑term upside of the partnership.
bet365 spokespersons highlighted that Inspired consistently delivers virtual sports content that performs well across their markets, and noted that the new Bet Builder feature will enhance the customer experience. The partnership’s renewal signals bet365’s confidence in Inspired’s ability to innovate and deliver products that resonate with players.
In the broader context, Inspired reported Q3 2025 revenue of $86.2 million, up 12% year‑over‑year, and Adjusted EBITDA of $32.3 million, up 11% year‑over‑year. The company is also working to reduce its net leverage ratio as part of its transformation strategy. The bet365 extension adds further stability to Inspired’s revenue mix and supports its ongoing shift toward higher‑margin digital offerings.
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