Intuit and affirm have announced a multi‑year partnership that will embed affirm’s pay‑over‑time solution directly into QuickBooks Payments, making affirm the exclusive provider of such financing for merchants using QuickBooks to invoice customers.
The integration will allow merchants to present affirm’s financing options at checkout, with affirm handling underwriting, approval, and repayment. The partnership is expected to launch within months, giving businesses a seamless way to offer flexible payment plans without additional setup or technical work.
The deal deepens Intuit’s ecosystem and expands its revenue mix beyond subscription fees, positioning QuickBooks as a more comprehensive payment platform for small and mid‑market businesses. For affirm, the partnership provides access to Intuit’s large user base, potentially driving significant transaction volume and revenue growth.
QuickBooks processes over $2 trillion in invoices annually, and 56% of small and mid‑market businesses are owed money, averaging $17,500 per business. By allowing merchants to receive payment upfront while offering customers flexible plans, the partnership directly addresses the cash‑flow challenges that many SMBs face.
The deal comes amid growing adoption of buy‑now‑pay‑later solutions, with consumers increasingly seeking flexible payment options. Intuit’s move aligns with broader industry trends and positions it to compete with other embedded finance offerings.
David Hahn, Intuit’s Executive Vice President, said the partnership gives businesses a powerful new way to increase conversion and improve cash flow. Pat Suh, affirm’s Senior Vice President of Revenue, highlighted the synergy and growth opportunity for SMBs, noting that the integration will give businesses another lever for growth while providing customers a transparent, responsible way to pay over time.
Investors welcomed the partnership, with analysts noting the potential for increased transaction volume and revenue growth for both companies. The exclusive, multi‑year nature of the deal signals confidence in the long‑term value of embedded finance.
The financial terms of the agreement were not disclosed, but the exclusivity and multi‑year commitment suggest a significant strategic partnership.
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