JetBlue announced a multi‑year partnership with Boston Legacy FC, the city’s new professional women’s soccer team, on March 25, 2026. The deal makes JetBlue the club’s exclusive airline partner and will provide travel services and customer‑experience support to players, staff, and fans, leveraging JetBlue’s award‑winning in‑flight amenities and free high‑speed Wi‑Fi.
The partnership comes as JetBlue continues to expand its brand presence in the sports and entertainment sector. The airline has long been the “Official Airline of Boston Sports” and has partnered with several Boston teams. The partnership with Boston Legacy FC is a new customer win that aligns with JetBlue’s JetForward strategy, which aims to deliver incremental EBIT of $850‑$950 million by 2027.
Boston Legacy FC began its inaugural National Women’s Soccer League season in March 2026, playing its first game on March 14 at Gillette Stadium to a record crowd of 30,207. The partnership will support the team’s travel needs for players and staff and enhance fan engagement through JetBlue’s in‑flight experience.
JetBlue’s Q4 2025 earnings, released on January 27, 2026, showed a net loss of $0.49 per share, missing analyst expectations of –$0.46, but revenue of $2.24 billion beat forecasts of $2.22 billion. The airline’s operating revenue fell 1.5% year‑over‑year, and the full‑year 2025 adjusted operating margin was negative 3.7%. Management said the company is targeting breakeven or better operating profitability in 2026 and that the JetForward program is delivering $305 million in incremental EBIT in 2025.
The partnership is expected to generate ancillary revenue for JetBlue through travel and hospitality services for Boston Legacy FC events and to strengthen the airline’s brand loyalty in the Boston market. By aligning with a high‑profile women’s sports franchise, JetBlue signals its commitment to supporting women’s professional sports while reinforcing its position as a leading leisure carrier in the region.
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