Aurora Mobile Limited announced on February 6 2026 that its EngageLab AI‑driven customer‑engagement platform will partner with Blurams Tec Limited, a leading smart‑video cloud platform provider, to deliver an intelligent user‑operations system for Blurams’ global IoT customers.
The collaboration leverages EngageLab’s marketing automation, app‑push, and email capabilities to help Blurams shift from hardware sales to a service‑centric model. EngageLab will embed real‑time optimization and automated engagement into Blurams’ cloud‑based video solutions, giving the company a competitive edge in the rapidly growing AIoT sector.
The partnership comes at a time when the AIoT market is expanding at a CAGR of 31.7%, projected to reach $896.8 billion by 2030. Blurams, which has been pivoting toward subscription‑based services, will use EngageLab to enhance customer experience and operational efficiency across North America, Europe, Latin America, and Southeast Asia. Aurora Mobile’s EngageLab, which drove a 15% year‑over‑year revenue increase and a positive adjusted EBITDA in its Q3 2025 earnings, is positioned to capture new subscription revenue and cross‑sell opportunities from Blurams’ expanding customer base.
Management comments underscore the strategic fit. Blurams Head of Operations said, “In the IoT industry, the quality of user operations directly determines the efficiency of cloud services. EngageLab’s technical strength and global service experience perfectly match our demand for refined operations.” Aurora Mobile CEO Weidong Luo has previously highlighted EngageLab as a key revenue driver for the next 24 months, reinforcing the company’s confidence in the partnership’s growth potential.
The deal does not disclose a financial value, but it is expected to broaden Aurora’s international presence and strengthen its position as a leading SaaS platform for developer and enterprise messaging services. By integrating EngageLab into Blurams’ product stack, the partnership is poised to generate additional subscription revenue and deepen cross‑sell relationships, while positioning both companies to capture high‑growth markets outside China.
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