Jumia Technologies AG (NYSE:JMIA) filed its 2025 Annual Report on Form 20‑F with the U.S. Securities and Exchange Commission on February 24, 2026, making the audited financial statements and disclosures for the year ended December 31, 2025 publicly available on the company’s Investor Relations website.
The report shows total revenue of $188.93 million, up 12 % from $167.49 million in 2024, while the net loss narrowed to $61.5 million from $99.1 million in 2024 and $104.2 million in 2023. The improvement reflects stronger top‑line demand in core markets and disciplined cost management that has reduced the loss margin year over year.
Liquidity at year‑end stood at $77.8 million, giving the company a buffer as it pursues a breakeven on an adjusted EBITDA basis by the end of 2026 and full‑year profitability in 2027. The company’s cash position supports continued investment in logistics and sourcing while maintaining a path to positive cash flow.
Strategically, Jumia has exited non‑strategic markets—Algeria, South Africa, and Tunisia—to concentrate resources on its core African operations. The company is also expanding its sourcing team in China to secure more competitive pricing and is investing in logistics infrastructure to improve delivery speed and cost efficiency.
CEO Francis Dufay said, "The growth rate of the company has been accelerating, we are really scaling, we grew 35% in dollars year‑on‑year in the last quarter." He added, "We expanded its sourcing team in China, making the company more competitive on pricing." Dufay also noted, "People thought they would eat our lunch, but it's not a home run that everyone expected. We can actually fight against those platforms in our markets."
The combination of revenue growth, narrowing losses, and strategic market focus signals that Jumia is progressing toward its profitability targets. The company’s disciplined, efficiency‑focused strategy—backed by cost controls, improved sourcing, and logistics investments—positions it to achieve breakeven on a Loss Before Income Tax basis by Q4 2026 and to deliver full‑year profitability in 2027, while maintaining a competitive advantage in the increasingly crowded African e‑commerce landscape.
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