St. Joe Company announced that its Camp Creek Inn, a boutique resort in Inlet Beach, Florida, has earned a Four‑Star rating from Forbes Travel Guide. The inn opened in July 2023 and achieved the rating in less than three years, underscoring the rapid pace at which the property has met the high‑end standards required by Forbes.
The Forbes rating is awarded through a highly selective, anonymous inspection process that evaluates hundreds of service and quality benchmarks. Camp Creek Inn’s Four‑Star status places it among a small group of properties that have also earned AAA Four‑Diamond and Booking.com Traveler Review Awards, reinforcing its reputation as a premier destination on the 30A corridor.
St. Joe’s hospitality segment has been a key growth driver, with 2024 revenue reaching $199.2 million, up from $152.4 million in 2023. The company’s quarterly hospitality revenue has consistently risen—Q4 2024 revenue grew 19% to $42.2 million from $35.4 million in Q4 2023, while Q1 2024 revenue jumped 60% to $39.3 million. The Four‑Star rating is expected to support further demand and premium pricing, contributing to the segment’s upward trajectory.
Jean Capps, general manager of Camp Creek Inn, said, "We are thrilled to have achieved this accelerated milestone, and it is especially meaningful because a Forbes Travel Guide Star Rating recognizes service above all else. This honor reflects the care, consistency, and intention our team brings to every guest interaction, every day. From our personalized service to signature offerings like ‘Member for a Stay,’ we are proud of the elevated experience we have created and grateful to see it recognized at this level."
The rating aligns with St. Joe’s broader strategy of developing operating properties that generate recurring revenue while enhancing land values. By adding a Four‑Star property to its portfolio, the company strengthens its competitive position in Northwest Florida’s luxury hospitality market and sets the stage for future openings and membership program expansions.
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