Cartrack, the flagship mobility‑software platform of Karooooo Ltd., announced that it has surpassed two million active subscribers in South Africa, its largest market. The milestone was reached after the company’s subscriber base in the country grew from 1.94 million on November 30 2025 to over two million by the announcement date, marking a significant acceleration in a market that already accounts for roughly 75% of the company’s subscription revenue.
Prior to this achievement, Cartrack had reached 1 million global subscribers in October 2019 and 500,000 subscribers in South Africa in the early 2000s. The jump to two million subscribers in South Africa represents a 3.3% increase from the 1.94 million figure reported at the end of Q3 2025, underscoring the company’s ability to scale its platform in a mature market. Globally, the platform now serves about 2.6 million subscribers, with the South African segment comprising the largest share of the user base.
The 75% share of subscription revenue from South Africa highlights the market’s importance to Karooooo’s recurring revenue stream. While the company’s total subscription revenue is dominated by the South African market, the platform’s cross‑sell opportunities and high‑value service mix reinforce its profitability and provide a stable foundation for expansion into high‑growth regions such as Southeast Asia.
Karooooo Group CEO Zak Calisto said, "Demand for our technology platform has never been stronger, and we see a long runway for continued expansion as we deliver increasing value to our customers through our innovative products and service." He added, "Reaching two million active subscribers is a remarkable achievement that reflects our leadership position, the strength of our business model and our dedication to the South African market." The comments signal confidence in the platform’s scalability and the company’s focus on retaining a high‑value customer base in a mature market.
The milestone strengthens Karooooo’s growth strategy by providing a robust, high‑margin subscription base that can be leveraged for cross‑sell initiatives and deeper penetration in existing accounts. It also demonstrates the company’s ability to maintain strong retention rates while scaling, a key metric for investors evaluating the sustainability of its SaaS model. The achievement positions Cartrack to continue driving revenue growth in South Africa while pursuing expansion in other high‑growth regions.
Competitive analysis indicates that Cartrack remains the leading provider of connected‑vehicle and mobile‑asset services in South Africa, with key competitors such as Fleetmatics and Teletrac Navman operating in the same space. The company’s continued market leadership, combined with its strong subscription base, gives it a competitive advantage in pricing, service breadth, and customer loyalty.
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