Kaltura announced a limited‑beta launch of a unified conversational experience that blends PathFactory’s ChatFactory AI platform with Kaltura’s Agentic Avatar SDK. The integration creates a digital twin for a company’s front door, allowing visitors to be greeted by photorealistic, real‑time avatars that guide them from content discovery to lead generation and conversion through face‑to‑face, real‑time conversations.
PathFactory was acquired by Kaltura on March 16, 2026 for $22 million in cash. The acquisition brought ChatFactory, an award‑winning AI‑powered content engagement platform, into Kaltura’s product portfolio, enabling the company to combine content intelligence with conversational AI in a single offering.
Kaltura’s Agentic Avatar SDK, powered by the eSelf.ai acquisition in January 2026, delivers photorealistic avatars that transform text‑based chat into human‑like interaction. The new solution leverages the SDK’s real‑time rendering to provide a seamless, multimodal engagement layer across websites and applications.
The launch marks a significant operational milestone for Kaltura as it continues its transformation from a traditional video platform to an agentic digital experience company. By offering a unified, multimodal conversational layer, Kaltura strengthens its competitive position against legacy video platforms and expands its revenue channels into AI‑driven engagement services for enterprise, education, and media customers.
Investors have noted Kaltura’s AI strategy as a key driver of growth, and the company’s stock has experienced positive movement following recent AI milestones, despite a broader decline over the past year. The limited‑beta program invites select customers to test the new experience, positioning Kaltura to capture early adopters and gather feedback for future scaling.
The beta launch underscores Kaltura’s commitment to building agentic digital experiences and signals a strategic shift toward AI‑powered customer engagement. As the company integrates PathFactory’s content intelligence with its avatar technology, it aims to create a more personalized, conversational journey that can drive higher conversion rates and open new revenue streams in the evolving digital experience market.
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